Home » How We Increased Sales by 40% Optimizing the Infrastructure of an E-commerce Website

How We Increased Sales by 40% Optimizing the Infrastructure of an E-commerce Website

Alexander Abgaryan

Founder & CEO, 6 times AWS certified <p><a rel="nofollow noopener" target="_blank" href="https://www.linkedin.com/in/nitalaut/">LinkedIn</a></p> <br /> <br /> Alexander Abgaryan is a cloud expert with 6 AWS certifications and 20+ years in the industry. His professional journey has equipped him with a diverse skill set and a deep understanding of AWS and DevOps. <br /> <br /> With years of hands-on experience in designing and implementing scalable AWS solutions, Alexander possesses a unique blend of technical skills and strategic vision that has proven invaluable in guiding clients through their digital transformation journeys. <br /> <br /> In his articles, Alexander focuses on cloud technologies in general and AWS in particular, providing insights that empower businesses to use these technologies effectively. Whether it’s optimizing cloud infrastructure, enhancing security, or maximizing cost efficiency, he aims to equip readers with the information and strategies necessary to be successful in today’s competitive landscape.

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How We Increased Sales by 40% Optimizing

Some time ago, we received a request from the CTO of an E-commerce company.

What the client wanted to achieve

  • Increase the revenue by stabilizing the performance of the website
  • Increase the loading speed of the website pages
  • Avoid reputational and financial losses in the future
  • Be confident in the safety of the data (compliance with NDA)

We conducted the system audit and found the following problems

  • Unstable system operation
  • Frequent website crashes
  • Slow loading of the website pages
  • Not powerful enough servers

How we solved the problems

  • Assigned a team of DevOps engineers to support the project 24/7
  • Conducted a full analysis of the existing infrastructure
  • Reduced the number / changed the type of servers to more suitable for this business.
  • Optimized server rental costs
  • Set up full-fledged monitoring of the project, which allows to learn about emerging problems and eliminate them in advance
  • Performed a load testing of the website
  • Found and eliminated all bottlenecks

Why the client chose us

  • We solve all the problems once and for all. We eliminate not only the consequences but also the causes of the problem, preventing it from arising again.
  • We set a fixed monthly rate for server support and do not charge additionally for the works that are necessary for the normal functioning of the system.
  • We are reliable: all our specialists undergo strict testing before hiring (including the test on a lie detector).

The key results of our work

  • Stabilization of the website performance.
  • Fast system recovery after failures.
  • Quick loading of the website pages.
  • Server optimization (reducing the number and cost of the servers).

The main achievement – an increase in sales by 40% (about $350K per year for this company) due to the optimization of the website infrastructure.

Want to learn more about infrastructure optimization?

Contact IT-Magic to discuss the improvement of your system and increase your profitability.

Get in touch

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